Highly connected and comfortable with technology, the values and spending preferences of Generation Z are likely to have significant impact on businesses’ bottom line for some time to come. “We need to understand how to create something meaningful for people, creating products that are functionally relevant, that create an emotional connection, but that people are also proud about, that they want to share with the rest of the world.” he said.īrands need to grasp Generation Z’s new consumer power

As PepsiCo’s first Chief Design Officer, Porcini revealed design insights on building stronger ties with customers through innovation, as well as portending future design trends. Heavyweight speaker Mauro Porcini, PepsiCo’s Senior Vice President and Global Chief Design Officer, shared his thoughts on integrating marketing and design. Attendees, especially SMEs, received briefings on industry developments and how to capture business opportunities.”

With a line up of heavyweight speakers, the conferences featured more than 60 international speakers – including marketing executives, brand representatives, advertising professionals and e-commerce experts, who shared their success stories and provided insights into the latest marketing trends. In her welcoming remarks, HKTDC Executive Director Margaret Fong said: “As global business exchanges gradually resume and new business opportunities emerge, enterprises must keep abreast of the latest market trends and consumer preferences to rise above the competition.

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